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Demonstrating the Impact of Coaching in Organizations: Research and Case Examples from the Front Line

  • October 03, 2023
  • 6:00 PM - 9:00 PM
  • In-Person - CU Teachers College Millbank Auditorium AND Virtual - Zoom Webinar



Join ICF NYC and Columbia Teachers College Executive Coaching Program as we resume our annual joint programming, exploring new boundaries and areas of research that invite discussion, challenge our ideas, and that are expected to influence and shift the profession. 

Note: Regular In-Person Registration will close Monday Oct 2 at 12PM so that the security list can be processed.  Walk-in pricing will go into effect and all walk-in registrants will need to check in at the security desk upon arrival for entry. 

The ICF Core Competencies support greater understanding about the skills and approaches used within today’s coaching profession as defined by ICF. Every few years and are a foundational element of the ICF credentialing process. To ensure the competency model remains valid and accurately reflects professional practice, ICF performs a job analysis on a regular basis to review and update the competencies as necessary. 

While the competencies measure coaches' relative capability to perform coaching skills as defined by ICF (and the related assessment process), they don't tell us the whole story. Particularly when it comes to client outcome and performance (both the people we coach and the sponsoring organization). Focusing on organizational effectiveness research, during this session we will explore: 

  • What factors are differentiating coach performance as an enabler to client outcomes and connections to organizational performance? 

  • As the coaching profession continues to grow and evolve, and companies prioritize contracting budgets, what can we expect them to look for and how will they differentiate between coaches (and coaching providers) and look to discern the stand outs?


To investigate how stand out coaches (and coaching providers) are being identified and performance measured

Learning Objectives: 

  • Describe emerging trends and research that establish the rationale of integrating "measurement" as a critical success factor for coaching effectiveness, in and for, organizations. 

  • Examine attributes and characteristics beyond ICF's core competencies that factor into coaching excellence and translate to performance, and other outcomes, that client and organizations value. 

  • Establishing personal commitments for building enhanced contracting and measurement capabilities within your professional coaching practice. 

Case Studies:

Measuring the Impact of Coaching at AIIR Consulting

Dr. Jonathan Kirschner, AIIR Consulting CEO, will share how the firm provides executive coaching services to leaders and their organizations that are: (1) Aligned with the business strategy; (2) Grounded in Business Psychology; and (3) Enabled by Technology. Specifically, during this session, you will learn how AIIR leverages its proprietary Coaching Zone® technology platform to track coaching engagements, measure results, and ethically share data with key stakeholders.

Developing Coaching Capabilities for Business Impact @ Equitable Advisors

Terry Maltbia, Associate Professor of Practice (live) and Sarah A. Vita (virtual), Head of National Training, Recruiting, and Holistic Life Planning at Equitable Advisors, will share insights resulting from the partnership between Columbia University’s Coaching Center of Excellence and her firm to create the industry’s first coaching credential for financial advisors. Key components include: (1) clear strategic alignment with the business; (2) integration of the coaching process with the firm’s client process; (3) embedded assessment, skill development, and evaluation; and (4) ongoing action research to demonstrate factors that contribute to performance.

Why this topic is a Need to Know:

It is anticipated that with increasingly constrained talent and development budgets as organizations seek to control cost, enhance effectiveness, and demonstrate value; professional coaches will need a sharper focus helping clients, and their sponsors, demonstrate the value of investing in coaching engagements. 

Program Agenda: 

  • 5:30 - 6:00 Arrival and Registration Check-in (In-Person Only)

  • 5:50 - 6:00 Virtual Webinar Opens for Log On (Virtual Only)

  • 6:00 - 7:30 Learning Program

    • Opening and Welcome Remarks

    • Presentation: Emerging Trends and Organizational Research 

  • Sharing 2 Organizational Case Studies

  • Interactive Questions

  • Closing

  • 7:30 - 9:00 Networking Reception (In-person only)

Event Logistics:

Location for In-person Attendance: Millbank Chapel, Teachers College, Columbia University 525 West 120th St. New York, NY 10027. 

All in-person attendees must bring a photo ID to present at the security desk to obtain your entry pass prior to going to the event registration table to check in with ICF NYC. 

Zoom Link for Virtual Attendance: Webinar link will be emailed 24 hours in advance of the event.

Note: The event will be recorded. All registrants (in-person and virtual) will receive a link to the recording after the event. 



ICF NYC Member: $20

ICF Member (not NYC): $20

CCLA: $20

Columbia Student: $20 

Guest: $30


ICF NYC Member: $45

ICF Member (not NYC): $45

CCLA: $45

Columbia Student: $25

Guest: $55

Walk-in (from 12PM Oct 2 onwards):

ICF NYC Member: $65

ICF Member (not NYC): $65

CCLA: $65

Columbia Student: $45

Guest: $75

Meet our speaker

Dr. Terrence E. Maltbia

Teachers College, Columbia University

Associate Professor of Practice

Department of Organization and Leadership


Terrence E. Maltbia is Associate Professor of Practice for Adult Learning and Leadership Programs in the Department of Organization and Leadership, Teachers Collage, Columbia University. He is a graduate of the AEGIS program with a Doctorate in Education, where his “Diversity Practitioner” research received the Academy of Human Resource Development’s (AHRD) Malcolm Knowles Dissertation of the Year Award for 2001. Prior to joining TC’s faculty in the Fall of 2006, Terry spent 20 years in Corporate and Consulting where he held positions in Field Sales, Sales Management, College Relations and Corporate Employment, Sales Training and Development, Corporate Leadership Development, and Organizational Effectiveness.

Dr. Maltbia’s research interests include emotional intelligence, social intelligence, and cultural intelligence; strategic learning; and executive and organizational coaching. He is the founder and Director The Columbia Coaching Certification Program (3CP), recognized by Marshall Goldsmith’s 50 Global Coaches and Thinkers50 as the “Number 1 Coach in Coach Education” in 2019; AIIR Consulting’s Coaching Leadership Award Winner in 2020; Outstanding Contribution to Coaching Award – Henley Business School, University Reading 2021; and the program he designed for this client, Equitable Advisors, received 2 Brandon Hall Group Excellence Gold Awards in the Certification Program category for the Holistic Financial Coach Credential in 2022-23.

Dr. Jonathan Kirschner

AAIR Consulting


Dr. Jonathan Kirschner is the Founder and CEO of AIIR Consulting - a global business psychology consulting firm dedicated to increasing the effectiveness of leaders worldwide. He is also the Founder and CEO of AIIR Analytics, a people analytics company focused on next-generation leadership assessment and succession planning technology.

In 2009, he developed a coaching methodology for achieving sustained behavioral change called AIIR®. He also developed AIIR Consulting’s technology platform; the Coaching Zone®. Dr. Kirschner regularly shares his thought leadership and research through writing and conference presentations.

Dr. Kirschner is also an executive coach, specializing in working with CEOs and senior leaders seeking to bolster their emotional intelligence, managerial effectiveness, team leadership, and strategic thinking. Additionally, he oversees the AIIR Global Coaching Alliance, a team of over 200 coaches around the world. Dr. Kirschner graduated from New York University with a BA in Psychology and Religion. He holds a Doctorate in Clinical and Business Psychology from Widener University.

Sarah Vita

Equitable Advisors

National Director of Leadership Development

Head of National Training and Recruiting teams

Sarah Vita is a National Director of Leadership Development with Equitable Advisors and is Head of the National Training and Recruiting teams, including Holistic Life Planning. A Columbia University Certified Coach, Sarah is passionate about helping teams perform at their best without sacrificing their health and happiness. At Equitable, Sarah devised the first-of-its-kind Credentialed Holistic Financial Coach program, which is transforming how Financial Advisors engage with Clients on building a life plan centered upon their goals, dreams and who and what is most important.

Sarah continually pursues new ways to improve leaders’ and teams’ performance, health and life harmony—and has been recognized with numerous industry awards including Learning Leader of the Year, Best Corporate University, and Brandon Hall Gold Medals in Best Learning Team, Best Certification Program and Best Sales Leadership Development Program. Previously, she was VP of Sales Training at Prudential, and held numerous Sales and Marketing roles. Personally, she’s an avid triathlete, and enjoys paddleboarding with her husband where they live in Florida.

ICF NYC Virtual Event Notice:

ICF NYC meetings are rarely recorded and when they are, they are only recorded with both disclosure by the host and acceptance by participants.  All other events, by default, are confidential. 

Any form of recording NOT initiated by the host (including but not limited to video, audio, or chat recording, including transcription) is not permissible.  The meeting host reserves the right to remove any participant (person or technology) that fails to comply with the policy.  Accordingly, it is the responsibility of every participant to know what technologies (including zoom and browser plugins) that they have installed on their device and if they have the potential to violate this policy.

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