SIG Business Development -The Power of Personal Branding
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ICF NYC Special Interest Group (SIG): Business Development for Coaches
🔹 Grow Your Coaching Business with Confidence & Strategy! 🔹
Are you looking to attract more clients, refine your business strategy, and build a thriving coaching practice? Join the ICF NYC Special Interest Group on Business Development for Coaches, a dynamic, interactive space designed to help you elevate your business success.
📅 When: Second Wednesday of each month at 12:00 PM ET
📍 Where: Virtual (via Zoom)
Led by Daniela Dragomir, an ACC certified Executive Leadership Coach, this monthly gathering brings together coaches at all stages of their journey to learn, share, and grow. Each session will feature expert guest speakers sharing insights on key topics such as:
✨ Client Attraction & Retention
✨ Pricing & Packaging Your Services
✨ Marketing & Personal Branding
✨ Sales with Authenticity
✨ Scaling Your Business & Diversifying Your Revenue Strategy
✨ And much more!
Whether you’re just starting out or looking to take your coaching business to the next level, this SIG is your opportunity to gain practical tools, fresh perspectives, and a supportive network of like-minded professionals.
💡 Join us and take inspired action toward building a sustainable, profitable coaching practice!
👉 Register now to secure your spot!
May Theme:
The Power of Personal Branding: Position Yourself for More Clients, Credibility, and Growth
Your brand isn’t just a logo — it’s how people experience you. It’s what makes you memorable, trusted, and sought after. In this powerful session, you’ll learn practical strategies to create a brand that reflects who you are and attracts the right clients — whether you’re connecting online, in person, or both. Plus, learn how AI can help you refine your message, strengthen your client connections, and save time — whether you’re online, in-person, or somewhere in between. Walk away with clear steps to build a brand that gets you noticed — and remembered.
Crystal Barrow, JD, PCC

Crystal Barrow is the Founder and CEO of Shape Your Success Coaching, offering career and leadership services that empower professionals through coaching, consulting, facilitation, and public speaking. She delivers impactful sessions for national organizations, including WICT and ICF. With a background as a federal law enforcement officer and attorney, Crystal understands the challenges of transition and reinvention. She brings practical insights and strategies to help strengthen personal brands and expand impact. Crystal’s insights have been featured on FOX, News 12, Cheddar News, The Ladders, LinkedIn News, and multiple podcasts.
CCEUs: TBA
Note that in accordance with our Event Policies and Procedures, event tickets are not refundable. Refer to our Event Policies and Procedures for additional information.
ICF NYC Recording Policy:
Event will be recorded. As an attendee, you are expected to participate fully and support your colleagues in breakout rooms actively practicing the skills and providing feedback in support of growth. Please register only if you plan to attend and actively participate. Tickets are not refundable in accordance with our event policies.
Any form of recording NOT initiated by the host (including but not limited to video, audio, or chat recording, including transcription) is not permissible. The meeting host reserves the right to remove any participant (person or technology) that fails to comply with the policy. Accordingly, it is the responsibility of every participant to know what technologies (including zoom and browser plugins) that they have installed on their device and if they have the potential to violate this policy.CCEU Issuance:
CCEUs will be sent within 7 – 10 business days to all attendees who participate in most of the event.
CCEU eligibility and issuance
In accordance with ICF guidance, in order to receive CCEUs for ICF NYC events, you must attend a minimum of 80% of the event whether virtual or in-person.
CCEU certificates are not awarded for attending less than the 80% threshold or for watching recordings.
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Ticket Information
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Additional Details
CCEU - 1 RD