What Do Coaches Need to Know about the Rise of Digital Coaching Platforms

  • March 07, 2022
  • 6:30 PM - 8:45 PM


Registration is closed


Join ICF NYC and NYU’s MS Program in Executive Coaching and Organizational Consulting for our Fourth Annual Coaching Event.  This year we look at the rise of digital coaching platforms and what it means for individual coaches. 

This event will kick off with a look at emerging themes that ICF Global has started to identify around digital platforms and a preview of AI standards for coaching that are in development and soon to be released for comment. The evening will then move into a conversation with some of the coaching platforms that deliver individual and group coaching inside and out of organizations followed by Q&A. 

Summary Details

When: March 7, 2022, 6:30 PM - 8:45PM

  • 6:30 - 7:00 Optional small group networking

  • 7:00 - 8:45 Formal Program

Format:  Virtual, Zoom Platform


Who is this event for: Coaches, coaching students, HR and Talent Professionals

Presenter: Joel DiGirolamo, ICF Global

Moderator: Michael “Dr. Woody” Woodward, PhD, PCC, NYU

Panelist: Will G. Foussier, AceUp

Panelist: Maureen Kennedy, Bravely

Panelist: Jordan Taylor, Medley

Inform the Discussion

Help us shape the conversation by completing our short survey (10 multiple choice questions and 1 write-in) here. It’s an opportunity to share some baseline data on your coaching practice and potential platform use, as well as to submit areas of interest and questions you may have. The questions are all aimed at giving us a sense of who is responding, including level of experience with coaching and digital platforms, as well as types of coaching work, so that we can better shape the conversation.

The Event

Learning Objectives:

  • To understand business drivers influencing the future of the coaching profession

  • To explore what Global is looking at with regards to technological advancements and shifts in the industry

  • To hear from the platforms as to their outlook in the market, and where they see further technological innovation and adoption

  • The identify market segments the platforms feel they play best versus where individual coaches can differentiate themselves

  • To get a better understanding of how some of the platforms operate and to hear from them on areas most of interest to individual coaches



Digital coaching, particularly in the form of platform providers who contract with coaches, is on the rise. While the current focus lies largely with the corporate sector, where digital platform providers can integrate management and delivery, attention is also being paid to opportunities for coaching individuals.  What does this all mean for the coaching profession, and in particular, for small business coaching entrepreneurs as the sector faces disruption and shifts that have been seen in other industries?  

The valuation of entities has reached into the $US billions, as investors see opportunity in companies that can scale and leverage coaching access in response to talent retention challenges and an increased focus on corporate culture and employee development.  The changes have both opportunities and threats that are worth exploring, from increased access to coaching opportunities and a democratization of the benefits to clients to increased competition, ethics concerns, challenges to differentiate, and wage pressure. All of this is worth exploration. 

The Discussion: 

The event will be an opportunity to hear about Global’s ongoing efforts to develop coaching AI coaching standards in an effort to bring transparency, ethics and influence the industry’s shifts as technological adoption expands.  It will also be an opportunity to hear from some of the platform companies to hear how they work and reflect on an ever-evolving marketplace. 


Event Agenda

  • 6:30 - 7:00 PM  |  Optional Small Group Networking 

  • 7:00 - 7:05 PM  |  Welcome & Opening Remarks

  • 7:05 - 7:20 PM  |  ICF Global’s Observations and Initiatives in Technology and AI

  • 7:20 - 7:30 PM  |  NYU Research on Trends and ICF NYC Member Survey

  • 7:30 - 8:10 PM  |  Facilitated Dialogue

  • 8:10 - 8:40 PM  |  Q&A

  • 8:40 - 8:45 PM  |  Closing Remarks & Look Ahead to April ICF NYC Members Only Event



Meet Our Speakers


Joel DiGirolamo

ICF Global

Vice President of Research and Data Science


Joel DiGirolamo is the Vice President of Research and Data Science for the International Coaching Federation (ICF), where he leads the organization’s efforts to study the science and profession of coaching. Joel has published numerous articles, book chapters, and white papers on coaching research. He has more than 30 years of staff and management experience in Fortune 500 companies and is the author of two books, Leading Team Alpha and Yoga in No Time at All. Joel holds a master’s degree in industrial and organizational psychology from Kansas State University, an MBA from Xavier University, and a bachelor’s degree in electrical engineering from Purdue University. He is an Associate Editor for Consulting Psychology Journal. 


Will G. Foussier


Founder & CEO


Will G. Foussier is the Founder & CEO of AceUp. His belief that we can do well by doing good fuels his passion for empowering others through leadership development coaching.A Harvard University graduate, Techstars and Forbes 30 Under 30 alumni, Will has a background in social impact investing and finance. He founded AceUp out of the Harvard Innovation Lab after his own transformational experience with executive coaching to make it more accessible, scalable, and measurable. Since its launch in 2017, AceUp has raised more than $15 million and has been deployed in more than 50 organizations including LVMH, Sanofi, General Electric, Rapid 7, Tripadvisor Group, Ginkgo Bioworks, and many others. Fellow member of the Institute of Coaching, Will works with business and HR leaders all around the world to create cultures of coaching that unleash individuals, teams, and organizations’ full potential and drives systemic change towards common goals.


Maureen Kennedy


Head Pro


Maureen brings more than two decades of diverse experience to her coaching practice. A former founder, she ran her own coaching and consulting practice focusing on working with entrepreneurs before joining a global executive search and consulting firm where she served as managing director for close to a decade. As Bravely's Head Pro, she manages the company’s fast-growing global network of coaches, leading Pro acquisition, development, and community. She's passionate about coaching employees, from entry level to C-suite, empowering them to find their way forward. She jumps out of bed to serve coaches - partnering and mentoring them to reflect, experiment, and develop their coaching craft.



Jordan Taylor


Co-Founder & CEO

Jordan is the Co-Founder and CEO of Medley, a company that harnesses the power of groups to help people grow. Jordan’s purpose is to create teams and groups where people can be their true selves. She co-founded Medley because throughout her life, she’s felt the power that comes from being part of a team, and felt the void when it’s missing. Medley is backed by Andreessen Horowitz, Aglaé Ventures, and several leading angel investors. 

Prior to founding Medley, Jordan worked in media as Chief of Staff at Mic and was a consultant at the Boston Consulting Group. She received her AB from Harvard College and her MBA from Harvard Business School, where she was a Baker Scholar.  


Michael “Dr. Woody” Woodward, PhD, PCC

New York University 

Clinical Assistant Professor of Executive Coaching

Michael “Dr. Woody” Woodward, PhD, PCC is a Clinical Assistant Professor of Executive Coaching at New York University (NYU) School of Professional Studies where he is the lead faculty for the Master of Science program inExecutive Coaching and Organizational Consulting (ECOC). He is author of the Amazon top selling career bookThe YOU Plan and has appeared on The TODAY Show, LIVE with Kelly, Fox Business, and CNN among many others.

As a coach practitioner Dr. Woody has worked with executive leaders from Bacardi, Sugar Foods, SAP, and The Miami Herald among many others. Early in his career, he served as an HR consultant for PricewaterhouseCoopersConsulting (PwC) and project manager for IBM Business Consulting Services. From 2008 to 2015 he served on the advisory board and as founding faculty at the Florida International University Center for Leadership. He has also been an advisor to the Ernst & Young (EY) Entrepreneur of the Year and Entrepreneurial Winning Women programs.

Dr. Woody received a bachelor’s in psychology from the University of Miami, a master’s in industrial and organizational psychology from Springfield College, and a PhD in industrial and organizational psychology from Florida International University. Dr. Woody completed his coach training at the College of Executive Coaching. Dr. Woody is a Society for Industrial and Organizational Psychology (SIOP) Scholar.


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