How Can You Prove You’re an Ethical Coach?

  • February 09, 2022
  • 12:00 PM - 1:15 PM


Registration is closed

3 Ways Duty of Care Can Create Ethical Differentiation and Impress Your Clients 

Summary Details

When: Feb 9, 2022, 12:00 PM - 1:15 PM

Presenters: Dr. Sam Humphrey

Format:  Virtual - Zoom Meeting, cameras will be enabled

CCEUs:1.25 Core Competency CCEUs 

Who is this event for: All levels of coaches and all areas of coaching

Note: Some elements of this event will NOT be recorded. If you register but do not attend the live presentation, you will not be able to experience the full event in the recording made available afterwards. 

The Event

Signing up to a code of ethics does not in itself make you an ethical coach.  You can anticipate ethical issues and you can reflect on ethical issues but how do you ensure you pay attention to ethical issues in the moment? 

In this session, Sam will share the findings of her doctoral research and invite sharing of experiences so you can leave with:

  • A better understanding of what duty of care means to you as a coach and to your clients

  • Actionable ways to develop duty of care and ethical consciousness

  • At least 3 ways you can demonstrate duty of care to distinguish yourself from other coaches  


Event Agenda

12.00 – 12.05 Welcome and opening remarks

12.05 – 12.30 What is duty of care and what does it mean for you and your coaching practice?

12.30 – 12.50 Research findings - What do coaches, buyers of coaching, supervisors and professional bodies think coaches need to take to supervision?

12.50 – 13.10 Ways to create ethical differentiation 

13.10 – 13.15 Closing



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Dr. Sam Humphrey

Grit Limited
Managing Director 


With over 20 years’ coaching experience, a masters in executive coaching and a doctorate in coaching supervision, Sam’s approach to coaching and supervision is a potent combination of practice and theory. 

Formerly Global Head of Coaching at Unilever, Sam has a highly commercial background having worked in HR and coaching roles for several large organisations including Jaguar Cars and Scottish Power.

Clients frequently say that Sam leads them to feel ‘comfortably uncomfortable’ as she explores what they need to learn and unlearn to enable them to deliver improved personal performance and thrive.


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