Workshop 2: Social Media
Learn how to create and build your brand through social media to market your coaching business in this interactive workshop series.
When: November 9, 2021, 7:00 PM - 8:30 PM
Presenters: Pamela Weinberg
Format: Virtual - Zoom Meeting, cameras will be enabled
CCEUs: 1.5 Resource Development CCEUs
Who is this series for: Coaches looking to learn more about building their brand with intention and marketing their coaching business.
Please Note: This is a two-part workshop series, and we recommend you attend both, but not required.
Create and Build your Brand through Social Media
This workshop will provide participants with strategies and tactics to develop and communicate their brand messaging through social media. Having a social media presence is more important than ever and is often the first thing a prospective client sees when they are doing research on hiring a coach. Building on the branding tips from the website workshop, this workshop will cover honing your social media presence on LinkedIn, Instagram and Facebook. Additionally, it will touch on new ways coaches are branding themselves on video including TikTok and Instagram Reels.
Join ICF NYC member Pamela Weinberg, Career Coach and Personal Branding Strategist to:
Understand why it’s important and what it looks like to build your social media presence as a coach
How to decide which social media platforms are best for your brand; and how to make the most of them
Creating content that works on each platform
Developing a social media strategy that is manageable and effective
Meet our presenters
Pamela Weinberg Career Coaching
Career Coach and Personal Branding Strategist
Pamela is a Certified Career Management Coach (CCMC) and Personal Branding Strategist working with individuals in all stages of career development. She specializes in helping people make career transitions and has had success working with a myriad of populations including Millennials, women in transition, and career changers. Helping clients build their personal brands to become the stand out candidate or professional in their chosen field is what she does best. Pamela provides a wide range of services for clients including: personal branding strategy, executive coaching, LinkedIn profile development; interview preparation and job search techniques.
Pamela runs workshops and seminars for universities, corporations, professional and non-profit organizations. In addition, she leads Career Development Groups at corporations to provide professional development and branding support for key employees.
Prior to becoming a career coach, Pamela co-wrote the best-selling New York City parent’s resource guide City Baby. The book is in its fourth edition (2010) and has also been published in Brooklyn, Los Angeles, Chicago and DC.
Follow ICF NYC online:
Linkedin Page -NYC International Coach Federation
Linkedin Group -International Coach Federation New York City Charter Chapter