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What is Coaching?

Coaching is a partnership between a coach and a client for the purpose of producing extraordinary and fulfilling results for the client. Generally, a client will hire a coach when he or she has a goal or objective to be achieved, be it personal or professional. Coaching uses a dialogue process to move the client forward to the accomplishment of the client’s desired outcome. Through the process of coaching, clients deepen their knowledge, improve their performance and enhance the quality of their lives.

Professional coaches are trained to listen and observe, to customize their approach to the client’s needs and to elicit solutions and strategies from the client. Coaches believe that the client is naturally creative and resourceful. The coach’s role, therefore, is to bring out the strengths, capabilities, creativity, and resourcefulness of the client in order to facilitate the achievement of desired goals or objectives.

Through the coaching process the client:

  • gains clarity around goals and objectives
  • sets goals
  • takes actions
  • gains greater awareness around choices

How It Works

People hire a coach to produce extraordinary results in their personal or professional lives. Coaches work with individuals or teams to help them achieve goals or desired outcomes. Some examples of situations where coaching has been helpful are:

  • starting or expanding a business
  • career choices or transitions
  • leadership development
  • life choices or purpose
  • improving personal effectiveness
  • enhancing communication skills
  • dealing with challenging relationships

The coach's responsibility is to:

  • discover, clarify, and align with what the client wants to achieve
  • encourage client self-discovery
  • elicit client-generated solutions and strategies
  • hold the client responsible and accountable

This list is merely a starting point. A coach works with a particular client according to the client’s goals or objectives.

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348 West 57th Street
New York, New York 10019

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