5 Social Media Strategies to Design Your Personal Brand

Presented by: Dorothéa Bozicolona-Volpe CCEU’s: 1.5 (Core .75 / Resource Dev .75) What do Paula Deen, Shia LeBouf, Martha Stewart and Snoop-Dog have in common? They all have strong and differentiating personal brands. Whether you are an entrepreneur, coach/business owner or senior leader in human resources at an organization, who you are matters as much as how you communicate it! Now more than ever it is important to get your voice heard and establish your reputation both on and off-line. Dorothéa Bozicolona-Volpe will walk us through the process using case studies and tactics that can build your personal brand and create effective digital-thought leadership. She will share her tips and tricks that she uses with C-Suite executives, business leaders and Ryan Seacrest!!! Dorothéa will walk us through 5 Strategies to Design Your Personal Brand using case studies and tactics that can build your personal brand and create effective digital-thought leadership. Three things our audience will learn: • Where to begin? • Content marketing best practices • How to measure your efforts About Dorothéa Bozicolona-Volpe Dorothéa Bozicolona-Volpe is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business for international brands (Fortune 500) via initiating and integrating social media and digital strategies and enterprise social networking, as well as, building strategic partnerships and implementing marketing technologies. Dorothéa teaches marketers and business leaders how to measure, optimize and build current newmedia efforts to increase value and develop strong relationships between brands and fans.